Novel Research delivers premium market insights and advanced data solutions, empowering businesses with strategic intelligence and expert analysis.
Trust Us, We Deliver The Best Results
Novel Research is a dynamic global Market Intelligence company providing comprehensive research solutions and strategic intelligence services for Asian Companies to become Global.
Our expertise and specific panellist profiling have made us one of the leading companies in online market research in Europe, the Middle East, and the Asia Pacific.
We specialize in market modelling, pricing, demand forecasting, new product development, market segmentation, customer value analysis and customer experience tracking, advertising concept development, and evaluation. We have expertise in all major forms of qualitative and quantitative data collection using online and offline methods, and are backed by experts in advanced marketing science.
Our staff will ensure you receive only high-quality data and professional service. However complex your requirement is, we are here for you and up for the challenge. Our policy aims at preventing any misuse of technology or producing fake information
At Novel Research, we are committed to data integrity, transparency, and technological responsibility. No matter how complex your research requirements may be — we’re ready to meet the challenge.”
QUALITY MEASURES
Survey-Based Market Research
Survey-based market research is one of the most effective tools for collecting primary data directly from target audiences. It involves designing structured questionnaires to gather quantitative and qualitative insights about customer preferences, behaviors, needs, and opinions.
Our services include:
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☑️ Online & Offline Surveys
☑️ Consumer & B2B Panels
☑️ Pre- and Post-Product Launch Surveys
☑️ Customer Satisfaction & Brand Awareness Studies
☑️ Employee & Stakeholder Feedback Surveys.
& We ensure:
☑️ High-quality data collection
☑️ Strict adherence to sampling methods
☑️ Real-time monitoring and quality checks
☑️ Actionable reporting tailored to your business goals
Whether you’re validating a new idea, exploring customer satisfaction, or testing market potential, survey-based research with Novel Research empowers you to make informed, strategic decisions.
In today’s digital world, customers are connected and active 24/7 — especially across social media and digital platforms. This “Always On” behavior provides brands with continuous opportunities to listen, engage, and build meaningful relationships
At Novel Research, we understand the pace of modern consumers — and we match it. If your customers are available around the clock, your business should be too — and as your research partner, so are we.
Panel Integrity
Panel integrity, in the context of market research and survey panels, refers to the overall quality, reliability, and trustworthiness of the panel and the data it provides. It’s about ensuring that the insights you derive from your panel are accurate, representative, and free from bias or fraudulent activity.
Without it, even the most sophisticated analytical techniques can yield misleading results, undermining the value of the entire research endeavor.
Response Validation
We make sure the data you receive is accurate, consistent, and trustworthy. Every response goes through a quality check to detect inconsistencies, straight-lining, or incomplete answers.By using both automated checks and human review, we ensure that the insights you get are meaningful, not just numbers on a page. This way, you can be confident that your insights are based on reliable and genuine feedback.
Speeder Check
“Speeder check” in surveys refers to the process of identifying and managing respondents who complete a survey quickly, indicating that they likely haven’t read or processed the questions thoroughly.
These individuals are often referred to as “speeders. By proactively incorporating speeder checks and robust post-collection validation, researchers can significantly improve the quality and reliability of their survey data, ensuring that the insights derived are truly valuable and actionable.